The water footprint

In our daily lives, we consume water not only when we turn on the tap, but also when we eat or purchase goods. Water is needed to produce pasta or a pair of jeans, even if we don't see it in the finished product. The water footprint also takes into account this virtual water contained and used in agricultural and production processes.

With the LIFE Svolta Blu project, Viacqua aims to raise awareness of the water footprint among families and businesses and promote concrete actions to reduce it.

To calculate your estimated water footprint and some practical tips to reduce it click here.
Furthermore, for companies, the creation of a voluntary market for "blue credits" will reward those who commit to reducing their water consumption or invest in conservation solutions, offering them the opportunity to generate and exchange credits with those who need to offset their impact. This model values ​​collaboration for a common goal: ensuring water for future generations.